Last updated: 15 October 2026
Acred is committed to protecting your privacy and handling personal information responsibly, transparently and securely.
This Privacy Policy explains how NOVADENA GROUP PTY LTD. (ABN 29 701 046 353), trading as Acred ("Acred", "we", "us" or "our"), collects, holds, uses and discloses personal information in connection with our website, business operations and professional consulting activities.
We are guided by the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and comply with applicable privacy legislation.
1. Personal Information We Collect
We collect personal information reasonably necessary for our business operations, professional relationships and the services we provide.
Depending on your interaction with Acred, this may include:
Contact and enquiry information: Your name, email address, telephone number, organisation, professional position and any information you voluntarily provide when contacting us, submitting an enquiry or requesting information about our services.
Business relationship information: Relevant contact details, correspondence and professional information associated with prospective clients, existing clients, suppliers and other business contacts.
Website and technical information: Information such as IP addresses, browser and device characteristics, pages visited, referral sources and interactions with our website, which may be collected through cookies, analytics services and similar technologies.
We generally collect personal information directly from you through website forms, email communications and professional interactions. We may also collect information from other sources where lawful and reasonably necessary for our business activities.
We do not ordinarily seek to collect sensitive personal information through our website. Please avoid submitting such information unless it is necessary and appropriate arrangements have been established.
2. How We Use Personal Information
We collect, hold and use personal information for legitimate business purposes, including:
- Responding to enquiries and communicating with prospective and existing clients.
- Evaluating potential consulting engagements and preparing proposals.
- Establishing and maintaining professional relationships with independent associates, specialists and business partners.
- Assessing relevant qualifications, experience and suitability for potential project opportunities.
- Coordinating professional services and managing consulting engagements.
- Providing publications, insights and business updates where requested or otherwise permitted by law.
- Monitoring, maintaining and improving the functionality, security and performance of our website.
- Maintaining appropriate business records and complying with legal, regulatory and contractual obligations.
We will not use or disclose personal information for unrelated purposes unless permitted or required by applicable law or with your consent where necessary.
Acred does not sell personal information to third parties.
3. Website Analytics and Cookies
Our website may use cookies and similar technologies to support essential functionality, understand visitor interactions and improve the user experience.
These technologies may collect information about your device, browser, IP address, approximate geographic location and website activity.
Some of this information may constitute personal information where an individual can be identified or reasonably identified.
You may control or disable cookies through your browser settings. However, restricting certain cookies may affect website functionality.
Where required by applicable law, we will obtain consent for the use of relevant tracking technologies.
4. Direct Marketing and Communications
We may send professional insights, publications, service updates or other business communications where you have requested them, provided consent or where otherwise permitted by law.
You may opt out of marketing communications at any time by using the unsubscribe mechanism provided in our emails or by contacting us directly.
We comply with applicable requirements under the Spam Act 2003 (Cth), including relevant consent, sender identification and unsubscribe obligations.
5. Security and Retention of Information
We take reasonable technical, administrative and organisational measures to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.
Access to personal information is restricted as appropriate to individuals and service providers who require it for legitimate business purposes.
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, maintain appropriate business records, or satisfy applicable legal and contractual requirements.
When personal information is no longer required, we take reasonable steps to securely destroy or de-identify it, unless its retention is required or authorised by law.
Although we implement reasonable safeguards, no internet transmission or electronic storage system can be guaranteed to be completely secure.
6. Access to and Correction of Personal Information
You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete, outdated or misleading.
Requests may be submitted using the contact details provided below.
We will take reasonable steps to respond within an appropriate timeframe and in accordance with applicable legal requirements.
Where permitted by law, we may need to verify your identity before processing a request. If access or correction cannot be provided, we will explain the reasons where legally required.
7. Privacy Enquiries and Complaints
If you have a question, concern or complaint regarding how Acred collects, uses, stores or discloses personal information, please contact us using the details below.
We will review privacy complaints in good faith and endeavour to provide a substantive response within 30 calendar days.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal obligations or information-handling arrangements.
The latest version will be published on this website together with the date of its most recent revision.
We encourage visitors to review this policy periodically.
9. Contact
For privacy-related enquiries, access or correction requests, or complaints, please contact us through the email below:
Email: info@acred.com.au
Alternatively, you may contact us through the contact page on our website.
